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In today’s complex digital world, businesses are relying increasingly on the internet and digital technology to effectively grow their sales and market share. Whether it’s using social media, websites or apps to deliver messaging or generate sales, the potential risks and benefits are numerous.
If you choose to do business online, the rewards are plenty; including the ability to reach a potential global customer base, increased brand awareness and more cost-effective marketing campaigns.
However, you should be aware of the risks that encompass many digital activities that can leave your business vulnerable to both financial and reputational damage. Common risks, including cyber security and fraud, can have a knock-on effect for both your profits and reputation, especially if it effects your customers in the process.
Your business can effectively reduce these risks through better understanding internet and digital security. Avail of our Small Business tools and resources today to help your business understand internet and digital risks better.